Can You Advertise Your Crypto Project Without Being Aggressive?
There are ups and downs to living in the digital age.
On the one hand, it makes it simpler for businesses to connect with their customers through social media and digital advertising. But the truth is that every company has the same options as you.
The result?
Most people download ad blockers because they are inundated with digital ads. But if that’s the case, how could your crypto project stand out when thousands of other companies do the same thing?
Native advertising is the easy answer.
What is Native Advertising?
Native advertising is a type of paid media that looks like the website it’s on. In other words, the first three results in a Google search or the sponsored Instagram post you usually think is actual content.
However, if users installed an ad blocker, it might not matter. Sponsored content is the third type of native advertising.
Typically, sponsored content is a blog article that promotes your company or project.What features do you have, what benefits can you offer users, or what events are you planning? The article must include a link to your website, and that’s it.
Why Does This Give You More Chances to Get Customers?
To answer that question, we must comprehend the behavior of crypto project users, who are primarily millennials.
People now have more time and access to a broader range of information sources, starting with this generation. So, their interest is way too high for them to pick the first thing they find. They love to be informed and to make well-informed decisions. And the safest way to do that is to look at other people’s experiences.
Because of this, blog writers are having a good time right now. Sharing your experience is an excellent way to get to know someone, whether you already know them or not. Millennials love to talk and feel connected.
So, rather than seeing a pop-up ad, they are more likely to visit your website after reading an article about you. Most importantly, a third person posted the article, not you.
No company will ever write something wrong about itself, but a third party can see both the good and the bad. So, who are you most likely to trust?
How Should You Pick Your Publishers?
You can find two categories of publishers on the market: those willing to write about themselves and those eager to post something written by you or a third party.
Each one has its benefits.
The first will appear more honest to the public, and the second will give you the freedom to present the company however you want. Regardless of the type of publisher you want to work with, you should keep an eye on the following things before shaking hands:
- How popular is his blog?
It is needless to say that if the article itself will have very low chances of being noticed, then your investment was for nothing. You need to check how often it appears on Google, for example, using different keywords. The number of comments is important too. Some blogs even show you the number of views per article.
- How friendly is the platform?
Avoid blog platforms that are overly crowded and disorganized as much as you can.
Keep in mind your intended audience. Even if they are curious, millennials lack the patience to find the “needle in a haystack.” They love to find details, but only if they know where to look.
- How friendly is the community?
Herd behavior is a big problem, especially in the digital world. When someone posts mean comments, others will likely do the same, making the environment toxic.
If you find a blog with that kind of community, posting an article there is not a good idea. Because you might be called a bad guy, this kind of news gets around quickly.
Is it An Ethical Advertising Method?
Why wouldn’t it be? Some people still worry that native advertising, mainly sponsored articles, might deceive the public. But that’s not true.
This method aims to get people to access your project, but once they’re here, no one can stop them from digging into the details.
The success of your project ultimately depends on how well you execute it. The advertisement gets you in the door.